Emojis in email subject lines can boost open rates by up to 56%. But using them in the body requires finesse. Here is how to use emojis in emails without looking unprofessional.
Subject Line Emojis
Emojis that boost open rates when used in subject lines.
Newsletter Formatting
Visual emojis that improve email readability.
Friendly & Warm
Emojis that add warmth to personal and team emails.
Platform Tips
тАвEmail subject lines with emojis have higher open rates, but test with your audience.
тАвUse 1 emoji max in a subject line. Place it at the beginning or end.
тАвIn email body text, emojis work well in bullet points and calls to action.
тАвSome email clients may not render all emojis. Stick to common, well-supported ones.
Cultural Notes
тАвB2B emails should use emojis more sparingly than B2C marketing emails.
тАвFormal business correspondence (legal, government) should generally avoid emojis.